TAAT GLOBAL

Overview:

TAAT™ provides tobacco smokers aged 21+ with a nicotine-free alternative that replicates the experience they enjoy. Made from the proprietary Beyond Tobacco™ blend, TAATs are American-made and engineered to deliver the same flavour, scent, and ritual without nicotine or tobacco.

Problem:

The client sought a distinctive brand identity that would stand out in its category, requiring an update to brand guidelines and communication materials to ensure consistency across all assets.

Solution:

I developed a fresh, clever brand story and revamped TAAT’s visual identity, creating a sophisticated yet simple connection with its audience. This repositioned the brand with a modern attitude, helping TAAT carve out a unique space in the market.